White Water

Identity / Labels / Structural Design / Photography

We created an identity for a premium mineral water brand, designing new logos, labels, and bottle structures for PET and glass.

The logo was designed as a monogram by blending two W’s into one graphic symbol.

In the label design, emphasis was put on the name, leaving the layout relatively white and clean, without the symbols usually present for the category, such as mountains, rivers, etc.

The structure design of the bottle, including its shape, texture, and size, is intentionally crafted to align with and emphasize the shapes present in the brand’s logo. We made numerous 3D-printed drafts until the desired silhouette was reached.

In parallel, we experimented with different types of label printing materials to find the proper media in terms of moisture resistance and feel.

We shot a photo session with the finished bottles for their use in the company’s various printed materials.