Baci Dolci
Identity / Packaging / Photography
А new look for the Bulgarian company that crafts artisanal frozen desserts using Italian recipes.
We renewed the identity of Baci Dolci inspired by the spirit and style of Italian culinary.
The project began by designing a new logo highlighting that particular style.
Then we removed all the dark hues and unnecessary graphical elements that dominated the previous package design.
Hot print techniques were used to additionally attract the attention of consumers.
The result is a consistent and trustworthy product range that speaks with confidence about the quality of its products.
The new look is contemporary with clearly structured information and original photography.
before
after
