We begin every project with a in-depth conversation. Our goal is to develop a design, that attracts, engages, and at the end of the day sells. In order to stay always relevant a successful brand has to constantly renovate and adapt to the ever-changing market needs. The steps below briefly describe our process.
1. Research
First, we research relevant brands and products in and out of the category. We analyze their verbal and visual approach. This enables us to define the challenges, but also the opportunities to differentiate. We describe flaws and limits in the current design.
2. Strategy
Conclusions from our research blueprint a clear strategy that leads the way towards a visual language, and positioning, and determines the target audience. We define the brand story – instructions on how you wish your brand to be presented and understood by the consumers.
3. Design
During the creative phase, we bring life to your brand by applying the strategy in meaningful and memorable symbols and graphic design that strikes an emotional chord with your consumer. We create projects that structure and simplify content to make a strong impact.
4. Production
We offer our clients supervision over the whole production process. We have the ability to work closely with suppliers and manufacturers to optimize brand output, minimize potential production risk, reduce manufacturing, material and lead costs, and ensure maximum return on investment.