Vitalino

Photography / Logo design / Package design

A logo refresh and new package design for the frozen foods company.

Result

The assortment was organized in a meaningful manner, using distinct color coding and typography hierarchy to clearly and categorically distinguish each product series from one another: Vegetables, Mixes, and Fruits.

We reworked the logo keeping its main idea, but straightened the lettering and redrew all letters that had wrong or illogical strokes.

before

after

Photography

All the photographs on the packaging were shot after discussing and specifying the scenes with the client for each variety.