Zaharo

Branding / Packaging / Photography / Interior Design

Identity refresh for a popular chain of pastry shops from the town of Pomorie at the southern Black Sea coast.

before

after

The lettering of the logo was drawn in such a manner to authentically convey the handwork put into production.

A whole identity program was developed and implemented in all touch points: packaging, souvenirs, corporate and print and digital materials, stationary, uniforms, vehicles, POS, signage, etc.

We collaborated with 7561architects for the interior design, and with Asen Emilov for the photograhy.

Currently, we work successfully with Zaharo subscription-based and are responsible for all of the brand’s graphic communication.