NL BEAUTY

Identity / Package Design

Package design for a cosmetics line of products by Nikoleta Lozanova

Initially Enforce Digital approached for a couple of package designs for two of their products. After a successful market launch, they reached out once again this time for all of their new packaging designs.

As there were certain inconsistencies in the brand architecture it was necessary to review and gradually put into order the overall look of the company’s entire assortment.

We began with a discrete logo modification after which standardized its application in the different scenarios.

Two suitable typeface families were chosen which had to work equally well in Latin and Cyrillic.

We made the color palette more uniform to have a clear and visible graphic identity on the shelf in retail and online as well.