Yogurt packaging

• package design
• WHAT WE DO

CLIENT:
ELVI / Bozhentsi - dairy producer

THE TASK:
A new modern image of a mid-price segment yoghurt.
Creation of a new recognizable image.

WHAT WE DID:
We re-designed the logo and the packaging.
We selected a minimalistic approach with lots of white space and three clearly recognizable symbols:
sun, cow and grass.
We used the bar code as the grass, being the basic design element.
We did all this in order to differentiate the packaging from the competition on the market.