Designing a series of packaging

SERENA - a Bulgarian producer of dried fruits and vegetables from own gardens in the Kyustendil area

Logo and packaging redesign

The creative process for this project was started following a visit to the production facility and familiarization with the drying process - indirect wood heat, 100% natural, without added preservatives, colourants or additional sugar. We needed this information in order to build the overall concept.
The design of the logo was inspired by tree crowns and interprets the naturalness of the products. We styled the illustrations after the drying method - the water steam is presented as colourful water-colour blurs.
We believe that we have created an integral new modern identity emphasizing the advantages of the product.