Children’s cosmetics design
BIOTRADE - a Bulgarian company producing medical cosmetics.
Designing a new BIOTRADE
series for children
WHAT WE DID:
The connection between children and animals is very special and, therefore, we decided to create an illustration of various little heroes directly associated with the specific product:
Little Frog - shampoo, Little Monkey
(red bottom) - sore treatment cream, Little Cow - body milk,
and Little Lion - sun screen lotion.
We used the previously established identity line (vertical division of typography and illustration), but to accentuate the little heroes, we positioned the illustrations in the middle. In this manner the heroes 'peek around the corner' same as children like to play. We believe that this approach sets them apart them from similar series of cosmetics for children.
To support the presence of BIOTRADE on the market and to differentiate them, we also created additional point-of-sale materials.