Re-design of candy packaging

• package design
• WHAT WE DO

CLIENT:
The Gorna Oriahovitza Sugar Factories Manufacturer of the Caramel Moo candy.

THE TASK:
Resurrect the image of the candy favoured by generations of Bulgarians.
The Client had re-designed the packaging in 2009. Unfortunately, the design was not successful because of the unrecognisable image.
The link to the memory of Caramel Moo was severed.

WHAT WE DID:
We used a strategic approach using the positive childhood memory of Caramel Moo. We modernized the design of the packaging using new typography and photography.
The biggest challenge was to convince the client to restore the original packaging because we considered it important to preserve the image of this emblematic Bulgarian product. This allowed us to restore trust in the brand.