Redesign and branding
CLIENT:
MECHANICS-GROUP offers a complete solution for the production of parts, assembled parts and products of aluminium and steel for the European and American industrial market.
THE TASK:
To create a new corporate identity which would help introduce MECHANICS-GROUP on a global scale.
WHAT WE DID:
We acquainted ourselves deeply with the specifics of our client's operation. This helped us to create the new corporate identity.
We started by designing the logo, which underlies the building of the new visual identity aimed to typify and introduce order and clarity in all corporate communications materials.
An important part of the corporate identity was the development of a company web site. The product photography and main navigational elements - the pictograms for individual product types, were custom designed.
The final outcome gives an adequate presentation of MECHANICS GROUP to the world.
