Redesign and branding

• branding
• logo design
• web design
• WHAT WE DO

CLIENT:
SVILOZA – Bulgaria's only hardwood pulp manufacturer.

THE TASK:
Building an overall and modern image of the company.

WHAT WE DID:
We visited the Sviloza plants in the town of Svishtov in order to become familiar with the production process and with the company's business. We carried out an in-depth study of the global pulp industry and, also, of the direct competition in the region, which helped us choose a suitable direction for the new corporate identity. We tried to adhere to the meaning of the company's previous logo - a visual presentation of a pulp roller press, which is the main item in the production process. The new sign resembles the Latin letter S for SVILOZA, as the company is export-oriented. Combined with the font created by us for this particular logo, the new corporate identity exudes stability and professionalism, and affirms the company as a reliable partner. We have applied the new image on printed company materials, uniforms, lorries, bicycles, a new corporate web site, on internal direction signs throughout the plant buildings, and in the channel letters on the façade.