Redesign and branding

SVILOZA – Bulgaria's only hardwood pulp manufacturer.

Building an overall and modern image of the company.

We visited the Sviloza plants in the town of Svishtov in order to become familiar with the production process and with the company's business. We carried out an in-depth study of the global pulp industry and, also, of the direct competition in the region, which helped us choose a suitable direction for the new corporate identity. We tried to adhere to the meaning of the company's previous logo - a visual presentation of a pulp roller press, which is the main item in the production process. The new sign resembles the Latin letter S for SVILOZA, as the company is export-oriented. Combined with the font created by us for this particular logo, the new corporate identity exudes stability and professionalism, and affirms the company as a reliable partner. We have applied the new image on printed company materials, uniforms, lorries, bicycles, a new corporate web site, on internal direction signs throughout the plant buildings, and in the channel letters on the façade.